My friends are on it. My family is on it. My colleagues are on it. They’re all connecting and having a great time. So why am I not on it? Well, I’d prefer to keep my friends, family life, and colleagues separate. Not to say I’m averse to social networking, but I question my true privacy on it. Plus my business colleagues don’t necessarily need to see what I did with my friends or family over the weekend. Or find me tagged in other peoples photos.

But it’s being reported that facebook has now added more privacy features.

Facebook said on Tuesday it is introducing new privacy controls that give users of the fast-growing social-network site the ability to preserve social distinctions between friends, family and co-workers online.

Facebook executives told reporters at the company’s Palo Alto, California headquarters of changes that will allow Facebook’s more than 67 million active users worldwide to control what their friends, and friends of their friends see.

Maybe it’s time for me to check it out - keep in touch with new and old friends…

Or maybe I’ll just let my brother have all the fun, and I’ll keep in touch via a third party. BTW - My brother doesn’t necessarily trust the privacy on the site either - he doesn’t use his real name. I’m just not comfortable when I read clips like:

Late last year, Facebook allowed users to turn off a controversial feature called Beacon that monitors what Web sites they visit and Chief Executive Mark Zuckerberg apologized for not responding sooner to privacy complaints.

Beacon is a way to keep one’s network of friends on Facebook informed of one’s Web surfing habits. Critics argued this transformed it from a members-only site known for privacy protections into a diary of one’s wider Web activities.

At least facebook is taking a step in the right direction by adding more privacy features. Read the article in full here:

http://www.reuters.com/article/governmentFilingsNews/idUSN1820871920080318

BTW - You can check me out on linkedin.com: